Episode 9 features an interview with Shel Pink, she is the founder of SpaRITUAL and is the pioneer of Slow Beauty . Click the icon for the podcast below where you will be taken to iTunes to listen to this episode and you will have access to all past ones as well. Please be sure to SUBSCRIBE and leave a review! It helps with our ratings and lets us know what we should be focusing on and where to make improvements. Below you'll find Shel's bio so be sure to give it a read!


Shel Pink

Shel Image.png

Shel Pink believes that to lead both a pleasurable and purposeful life, one must slow down enough to be observant, mindful and actionable. The culmination of this philosophy and Shel’s decades long holistic lifestyle, led her in 2004 to found SpaRitual – a pioneering, sustainable beauty brand based on the rituals of self-care.

As a child, many years before holistic lifestyles became mainstream, an organic diet, the importance of regular massage, alternative healing methods and the minimization of toxin exposure within our environment, were instilled by Shel’s mother. It had always been a way of life, so embracing yoga, meditation, and Ayurveda during her college years was a natural extension of the principles which grounded and shaped Shel’s thinking.

SpaRitual’s guiding ethos is Slow Beauty – turn away from the frenzy of a fast-paced lifestyle to embrace meaningful care for ourselves and others, with the mantra – “Slow Beauty for a Fast World.” Shel’s insight and forward-thinking approach identified the greatest commodity for women in today’s world – time – and the company has built a legacy based on this concept. SpaRitual has incorporated Slow Beauty Rituals – as ways to reclaim and rejuvenate mind body and spirit – into women’s daily beauty practices (#ritualnotroutine).

While SpaRitual is committed to developing multi-purpose, eco-friendly products, using vegan, certified organic and fair trade ingredients from around the world, Shel wants to advance the “green movement” further, where clean formulas are a given, and women can focus on beauty as a holistic connection to oneself and the environment.

As an industry expert and innovator, Shel’s advice and insight are sought as a keynote speaker with past contributions to Go Green Expo, Pharmaca, HBA Panel on Future Trends in Beauty, Organic Spa Wellness Around the Globe Travel and Beauty Symposium and Serious Business, among others. Shel has also been featured as a green beauty authority in many media outlets, including The Los Angeles Times and The Huffington Post. Shel serves on the Dermascope 2018 Editorial Advisory Board, and is a contributing writer at Skin Inc.

Shel launched her first book Slow Beauty: Rituals and Recipes to Nourish the Body and Feed the Soul in 2017. Slow Beauty is filled with inspiration, support, and tools for cultivating beauty within and guidance to living a balanced and renewed existence. Shel currently resides in Los Angeles with her husband Ran and their two children, Alexander and Olivia and their Weimaraner, Baron. 

You can find her at:  


Slow Beauty:

Facebook for SpaRitual:

Instagram for Shel:

Instagram for SpaRitual:


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 Diana Lynch   Photo by: Allisa Robb

Diana Lynch 

Photo by: Allisa Robb




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